LIFECYCLE MARKETING MANAGER (AJC)
Company: Cox
Location: Atlanta
Posted on: October 7, 2024
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Job Description:
The Atlanta Journal-Constitution, a leading metro news
organization with a rich journalism history, seeks a Growth
Marketing Manager, Retention & Engagement .
The AJC's mission is to be the most essential and engaging source
of news and information for the people of Atlanta, of Georgia, and
the South., To achieve that mission, we will transform ourselves
from a storied daily newspaper into a modern media company.
As the Growth Marketing Manager, Retention & Engagement, you will
help build a best-in-class engagement engine, focusing on
optimizing the subscriber lifecycle journey and driving our
retention marketing initiatives. In this role, you will lead the
crafting and execution of lifecycle marketing strategies, owning
the strategic communications roadmap, and leveraging audience
segmentation and data analysis to enhance the customer experience
across all touch points. This role offers a significant opportunity
to shape the greater Growth Marketing organization at The Atlanta
Journal-Constitution, leveraging your skills and expertise to
advance the AJC's mission and vision through the transformative
relationship we have with our subscribers.
Please note: This person must be based in Atlanta, GA.
In this position, you will:
Lifecycle Strategy : Develop and execute comprehensive lifecycle
strategies (including, but not limited to: new subscriber
onboarding, retention & engagement, loyalty/referral, renewal, and
winback/resubscription) to increase subscriber retention, drive
long-term customer lifetime value, and acquire new and former
subscribers. Craft impactful and insightful creative, test, and
product briefs to guide efficient development of necessary assets,
test setup, and product marketing requirements. Serve as the Growth
Marketing Team's email channel expert with added focus on owned,
in-product messaging capabilities (on-site and in-app).
Experimentation & Optimization : Continually test and iterate on
marketing strategies, messaging, and channels to identify optimal
approaches for our audience. Separate signal from noise by
employing A/B testing, multivariate testing, and other
experimentation techniques to refine campaign performance and
ultimately improve engagement and conversion rates.
Cross-functional Collaboration & Customer-Centricity : Collaborate
effectively with cross-functional partners across Product,
Analytics & Research, Brand Marketing, Programming, Newsroom,
Customer Care, and third-party partners/vendors to align on
strategies, prioritize initiatives, and deliver seamless,
customer-centric experiences that resonate with our audience and
drive meaningful growth across key performance indicators.
Audience Segmentation, Targeting, and Personalization : Utilize
audience segmentation and data analysis to identify opportunities
for targeted messaging, churn prevention, winback, and other
personalized experiences across the customer lifecycle.
Project Prioritization & Impact Assessment : Leverage a data-driven
approach to identify, size, and prioritize projects based on their
potential impact on key outcomes such as subscriber retention,
lifetime value, and engagement metrics, ensuring resources are
allocated effectively to drive sustainable growth.
Qualifications:
USD 97,100.00 - 161,800.00 per year
Compensation:
Compensation includes a base salary of $97,100.00 - $161,800.00.
The base salary may vary within the anticipated base pay range
based on factors such as the ultimate location of the position and
the selected candidate's knowledge, skills, and abilities. Position
may be eligible for additional compensation that may include an
incentive program.
Benefits:
The Company offers eligible employees the flexibility to take as
much vacation with pay as they deem consistent with their duties,
the company's needs, and its obligations; seven paid holidays
throughout the calendar year; and up to 160 hours of paid wellness
annually for their own wellness or that of family members.
Employees are also eligible for additional paid time off in the
form of bereavement leave, time off to vote, jury duty leave,
volunteer time off, military leave, parental leave, and COVID-19
vaccination leave.
About Cox
Cox empowers employees to build a better future and has been doing
so for over 120 years. With exciting investments and innovations
across transportation, communications, cleantech and healthcare,
our family of businesses - which includes Cox Automotive and Cox
Communications - is forging a better future for us all. Ready to
make your mark? Join us today!
Benefits of working at Cox may include health care insurance
(medical, dental, vision), retirement planning (401(k)), and paid
days off (sick leave, parental leave, flexible vacation/wellness
days, and/or PTO). For more details on what benefits you may be
offered, visit our benefits page .
Cox is an Equal Employment Opportunity employer - All qualified
applicants/employees will receive consideration for employment
without regard to that individual's age, race, color, religion or
creed, national origin or ancestry, sex (including pregnancy),
sexual orientation, gender, gender identity, physical or mental
disability, veteran status, genetic information, ethnicity,
citizenship, or any other characteristic protected by law.
Statement to ALL Third-Party Agencies and Similar Organizations:
Cox accepts resumes only from agencies with which we formally
engage their services. Please do not forward resumes to our
applicant tracking system, Cox employees, Cox hiring manager, or
send to any Cox facility. Cox is not responsible for any fees or
charges associated with unsolicited resumes.
Keywords: Cox, Warner Robins , LIFECYCLE MARKETING MANAGER (AJC), Executive , Atlanta, Georgia
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