Chief Operating Officer Consumer Bank and Brand Experience

Company: Synovus Financial Corp
Location: Columbus
Posted on: April 22, 2025

Job Description:

Job SummaryThe Chief Operating Officer (COO) for Consumer & Brand Experience is responsible for assisting the EVP, Consumer Banking & Brand Experience with strategy creation and articulating vision. This role serves as a key leader on the Consumer Banking senior management team. The COO assists with setting direction, policies, and guidelines for the line of business, ensuring alignment with corporate goals, policies, and procedures.Job Duties and Responsibilities

• Works in conjunction with the EVP Consumer Bank & Brand Experience to develop and leads the execution of an effective Consumer Banking strategy, including budgeting, incentive planning, financial reporting, performance reporting, line-of-business and new business assessments and review, corporate development, and organizational alignment. Provides leadership and direction for Consumer Banking activities, collaborating with corporate executive teams to establish strategic plans and ensure cost-effective, efficient, and successful deployment of those plans. Develops operational and tactical strategies for Consumer Banking operations that lead to the achievement of business priorities. Pursues initiatives, investments, and opportunities that fit with and support company strategies. Assesses deliverables against leading industry practices and implements plans that leverage company advantages. Works through different strategic options and determine their intended and unintended implications, applying them to business planning. Identifies market opportunities that are consistent with the strategy of the business and take appropriate action to capitalize on those opportunities. Assists the EVP, Consumer Banking & Brand Experience in creating and articulating the strategic vision for the Consumer Banking division. Partners with the Bank's Executive Team to develop and communicate competitive and breakthrough strategies and plans for the Consumer Banking segment. Communicates a compelling and inspired vision and sense of core purpose across the Consumer Banking organization.
• In collaboration with the Consumer Banking management team, design a framework for the development and implementation of strategic and operational plans, procedures, processes, controls, and budgets with a focus on rigorous analysis of return-on-investment, value-creation, organizational effectiveness and growth, and generating a competitive advantage. Partners with Consumer Banking leadership team to develop and implement multi-year profitable business and growth strategies for the organization to deliver increased market share by managing financial performance. Develops and implements plans for growth, assessing economic factors, industry trends, and competitive strategy. Enhances the Synovus and Consumer Banking brand and leverages relationships with key stakeholders. Evaluates key operational metrics and determines areas of potential cost efficiencies, program improvement, or policy change. Establishes collaborative relationships with suppliers/vendors and pursue low costs through diverse sourcing. Supports senior management with business strategies, offering insights, and contributing to key decisions. Assists with identifying opportunities and assessing strategic and financial merits and risks. Establishes operational priorities and helps to create the vision and buy-in that will facilitate implementation and ensure development of a service- and performance-oriented culture that drives continuous improvement in an effort to achieve best practices. Anticipates opportunities by remaining actively informed regarding new developments and innovative and economical solutions to complex business challenges.
• Manages performance office activities, including consumer-wide reporting, new business development assessment, and profitability maximization. Analyzes financial and operational performance metrics to identify areas for improvement.
• Develop and implement strategies to enhance the company's profitability and liquidity profile.
• Collaborates with applicable divisions such as Community, Wholesales, Treasury, Finance, Risk, Compliance, Human Resources, and Information Technology to ensure Consumer Banking operations are aligned with corporate goals.
• Foster strong relationships with key stakeholders to support business objectives.
• Promote effective and productive working relationships between cross-functional and cross-organizational work teams.
• Keep HR informed about strategic business plan initiatives that require HR support.
• Ensures strategies, change initiatives, and competitive information are communicated in clear and compelling ways. Listens to, leverages, and promotes the diverse ideas, perspectives, and contributions of others across the business.
• Lead change management efforts to ensure smooth transitions and adoption of new processes and systems.
• Manages the annual performance management and merit processes for direct and indirect reports. Coaches and develops team members and builds a work environment where team members are engaged and feel a positive sense of achievement about their role in the company. Works closely with Human Resources regarding employee relations, compensation, training, posting and filling vacant positions and other Human Resources related matters.
• Each team member is expected to be aware of risk within their functional area. This includes observing all policies, procedures, laws, regulations and risk limits specific to their role. Additionally, they should raise and report known or suspected violations to the appropriate Company authority in a timely fashion.
• Performs other related duties as required.The information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.Synovus is an Equal Opportunity Employer committed to fostering an inclusive work environment.Minimum Education:
  • Bachelor's degree in Business Administration, Finance, Accounting or a related discipline; or an equivalent education and experience.Minimum Experience:
    • Ten years of Finance, Accounting, Performance Attribution Analysis, Strategic Planning, and Project Management experience within a consumer or commercial banking platform, including at least five years in a management role.Required Knowledge, Skills, & Abilities:
      • Proven experience in a senior leadership role within the banking industry, preferably in Consumer Banking.
      • Strong strategic thinking and problem-solving skills.
      • Excellent communication and interpersonal skills.
      • Ability to lead and inspire cross-functional teams.
      • Deep understanding of banking operations, risk management, and regulatory requirements.Preferred Knowledge, Skills, & Abilities:
        • MBA or other post-graduate degree.
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Keywords: Synovus Financial Corp, Warner Robins , Chief Operating Officer Consumer Bank and Brand Experience, Accounting, Auditing , Columbus, Georgia